ISRO merchandiser programme takes off with 8 companies already onboard

The Indian Space Research Organisation’s (ISRO) customised space-themed merchandise programme in partnership with industry has taken off with multiple companies on board.

Source: Ek Number News

Scale models, T-shirts, mugs, space-themed educational games, science toys, and other licenced products related to ISRO’s missions and work will now be available for purchase.

ISRO thinks that this brand promotion exercise can play a “game-changing” role in raising awareness and igniting interest in space science and technology among students, youngsters, and the general public, as well as disseminating its achievements.

“Eight companies have so far registered with ISRO on a non-exclusive basis with a registration fee regarding bespoke ISRO-theme based goods / models,” a spokesperson for the Bengaluru-based space agency told PTI on Sunday.

They include Indic Inspirations (Pune), 1947IND (Bengaluru), and Ankur Hobby Centre (Ahmedabad), sources said.

“We will soon be launching a whole collection of Indian Space Research Organization themed Merchandise that will appeal to all Indians and Science & Space enthusiasts alike,” said Founder and CEO of Indic Inspirations, Sunil Jalihal, recently.

ISRO shares the themes, general arrangement drawings, photographs, or any other design as part of the MoUs so that these companies can utilise them responsibly “without causing any damage to the department’s pride.”

Specific samples of ISRO IDs, which will be updated on a regular basis, will be made available to registered enterprises that have provided their product information with the space agency.

According to the terms and conditions, the party (registered firms) must refrain from using the ISRO identifier, picture, or other similar items on products such as doormats, slippers, or other similar items that could harm the organization’s reputation or image.

“Wherever 3D models and 2D drawings are being used to make scaled models, LEGO sets, jigsaw puzzle, etc., extra care shall be taken to ensure accuracy and ISRO intellect,” they read.

“The rates for the merchandise shall be reasonable in line with market conditions, as there is no brand value charged by ISRO to the party,” as per the MoUs.

“ISRO never takes any responsibility for the sale or after sale of the items, for the delivery, quality or damages due to sale”.

The initiative came from ISRO after many companies interested in creating customised articles and handicrafts approached it for themes.

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