Mahindra & Mahindra has unveiled a new logo for its SUV lineup

Mahindra & Mahindra has revealed its new logo and the upcoming XUV700 will be the first SUV from the carmaker to carry it. The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner

Mahindra & Mahindra (M&M) introduced its new visual identity on Monday, featuring a new logo to distinguish its SUV lineup. The new XUV700 will be the first car to sport the Twin Peaks emblem, which will be phased in over time.

The Mahindra Design Team created the entire brand concept, which M&M stated reflects the willingness to shift to fit a new world order. A digital and broadcast campaign will be used to promote the new identity.

“An crucial component of driving change is communicating the evolution of our brand,” Rajesh Jejurikar, Executive Director, Auto & Farm Sector, M&M Ltd, said of the visual identity. Our new graphic design embodies our values as we work to create a really unique and distinctive SUV brand for personal discovery and adventure. This new visual identity is designed to evoke the powerful emotion of freedom.”

The new visual identity will be seen throughout the SUV product portfolio, across 1300 customer (Sales) and service touchpoints and 823 cities by 2022.

M&M said that the ‘Road Ahead’ logo will be retained for the Commercial Vehicle products and the Farm Equipment Sector.

Also Read: Rolex Rings Share Price: Automaker Makes a Strong Debut, Listing at a 39% Premium to Issue Price