BHARAT MATRIMONIAL- ERA OF ONLINE SERVICES

About Matrimonial Services

Matrimonial websites, or marriage websites, are a variation of the standard dating websites. According to The New York Times, there are over 1500 matrimony websites in India. Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website.

List of Few Websites in India:

1. Bharat Matrimony

Source: Medium

BharatMatrimony is an online matrimony service and a part of Matrimony.com. It was founded in 1997 by Murugavel Janakiraman, who later met his wife through his own matrimony site. The company has 130 offices in India,with offices in Dubai, Sri Lanka, United States and Malaysia to cater to its customers beyond India. Bharat matrimony came into existence after Murugavel decided to launch an online platform to get connected to his Tamil community and after the successful engagement of that application for initiating lost communication with family and friends, he comes up with online matrimony business model-BharatMatrimony.

• Awards:
  • Red Herring Global 100 Award, 2010
  • Technology Fast 50, Deloitte Technology, 2008
  • Best India Portal, PC World, 2007

2. JeevanSathi.Com

Source: Talkcharge

Jeevansathi.com is an Indianmatrimonial portal owned by Info Edge.Jeevansathi.com uses the customer to customer (C2C) business model. The website has free list, search, and express interest and accepts other expressions of interest. Users have to pay get contact details. There are also offline centers operational for matching services. Jeevansathi.com Match Point centers provides offline users with matchmaking services. The first center was launched in Mumbai in 2008.

In 2010, the website received a silver award at the Radio Advertising Awards category for its “In Sawalon se muhje bachhao” radio campaign, a contest to find the most bizarre matchmaking questions they’d come across.

In 2016, its “Be Found” campaign won a bronze award in the “Services: Other” category of The Advertising Club’s EFFIE awards.

3. Shaadi.com

Source: deccanherald

Shaadi.com began as Sagaai.com in 1997. Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. Its initial success was primarily among non-resident Indians, as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup. Despite some early personnel troubles, Shaadi.com saw success over the next fifteen years as Internet adoption increased and people became more receptive to online matchmaking. By 2008, it had become the world’s leading matrimonial website for Asians, and had twenty million users by 2011.

• Business Today highlighted Shaadi.com as one of India’s ten best marketers in 2007.
• Shaadi.com was chosen for The Best Hindu Matrimonial Website category in About.com’s 2011 Readers’ Choice Awards.
• Shaadi.com placed silver in the “Best Use of Ecommerce – Self (own) brands Product/ Services” category of the 2012 Indian Digital Media Awards.
• Angry Brides placed silver in the “Social Media – Best Use/Campaign on Social Network – Social Cause” category of the 2013 Indian Digital Media Awards.

4. Idontwantdowry

IdontWantDowry.com is India’s first matrimonial website for dowry free marriages. The website was launched on April 2, 2006 by Nalini Chidambaram, a senior high court advocate in Chennai. Despite its outlaw in 1961, the dowry system has continued to survive in some social castes. IDontWantDowry.com attempts to create a meeting place for brides and grooms who want to marry without dowry. As of 2017, IdontWantDowry.com has more than 5,500 members and 29 couples have married through the website.

IdontWantDowry.com conducts “Matrimonial Meets” known as “Swyamavaraams” . This is a place where brides and grooms can meet in person to choose their life partner.

IdontWantDowry.com launched a job portal, an online platform that provides employment for the disabled.