10 Most Popular OTT Platforms in India

Nowadays, viewing a movie or a television show with family is unusual, and everyone has their own tastes. People choose to watch movies and programmes on their phones or laptops as a result. Whether it’s MX Player, Amazon Prime, or Netflix, the platform you’re utilising is an OTT platform.

Online video streaming services, which currently have a market size of around Rs 500 crore, are expected to grow to a Rs 4000-crore sales market by the end of 2025, according to estimates. India had 17 million OTT platform subscribers by the end of 2019.

Check out our thorough guide to all the streaming platforms accessible in India if you’re unsure which OTT services to subscribe to.

1. Voot

Source: TheMobileIndian

Voot OTT is a subscription video on demand (SVOD) service based in India. It was founded in March 2016 as Viacom’s online branch. It is Viacom 18’s ad-supported video-on-demand platform, which is available as an iOS, KaiOS (JioPhone), and Android app, as well as a desktop website. Voot Select will cost Rs. 99 a month after a three-day free trial, or Rs. 499 for the full year after a 14-day free trial.

Voot is available only in India, and hosts over 40,000 hours of video content that includes shows from channels like MTV, Nickelodeon and Colors. Content is also available in multiple languages like Kannada, Marathi, Bengali, Gujarati, Telugu and Tamil. Voot has content from Colors TV, MTV India, Nickelodeon India and other Viacom 18 owned television channels. It also hosts many Bollywood films for streaming. It has produced several ‘Voot Original’ shows for streaming as well.

In February 2020, Voot introduced paid subscription service called Voot Select. Voot Original series are made available only to paid subscribers. Some TV shows are being streamed a day before TV for its paid subscribers.

2. Netflix

Source: CNET

The original reason why online streaming services (OTT Platforms) became so popular. They have some of the best originals (popularly known as Netflix Originals) in movies and series. Some of the most popular ones like Sacred Games, Stranger Things, Daredevil, Punisher, Orange Is The New Black, Narcos, House of Cards, Narcos, the list goes on forever!

Subscription Details – In India, Netflix has four different plans: Rs. 250, Rs. 500, Rs. 650, Rs. 800. The highest pack lets you share four screens at a time and also has UltraHD. The lowest one is available only on a mobile. The first month is free for all the packs. Should you choose to continue (which you probably will), you can pay for every month!

3. Disney+ Hotstar

Source: Dekh News

Disney+ Hotstar launched in India in April 2020. It’s a partnership between Disney and Hotstar, Star India’s streaming service. As a result, it includes all of the Disney+ content as well as the original Hotstar content. In India, it presently has 28.5 million members, making it the most popular streaming service. The exclusive Disney material and inexpensive pricing of Rs 399/year for the lower-tier subscription plan appeal to younger people looking for a less expensive source of entertainment, especially during the pandemic.

Disney+ Hotstar is another over-the-top (OTT) media service in India. It is a Star Network product that was launched in February 2015. Disney+ Hotstar has swiftly become one of the largest video-on-demand platforms in the country. Disney+ Hotstar is the only platform where the best TV shows from around the world, movie premieres, live sports, and events are consolidated. It has several user-friendly features such as an adaptive video playback experience which automatically adjusts according to the available bandwidth, the creation of playlists, and the availability of content for download. Users can consume Disney+ Hotstar content on the go with the best viewing experience.

4. Amazon Prime

Source: AIER

The closest competitor to Netflix, Amazon Prime TV, has taken the market by storm and has many prime originals, including the likes of “Breathe: Into the Shadows,” Panchayat, Palatal Lok, Made in Heaven, Goliath and a whole lot of comedy shows. Amazon Prime also has a cool interface, which shows subtitles and has a screen character guide.

Subscription Details – Amazon Prime Video has two subscription offers: Rs. 129 (monthly) and Rs. 999 (yearly). This comes with many benefits like Amazon Prime delivery, exclusive access to deals, and ad-free music! It is also accessible to Amazon Fire Stick.

5. Sony LIV

Source: Dekh News

Sony Liv (marketed as SONY LIV and formerly as SonyLIV) is an Indian general entertainment, video on-demand service that is owned by Sony Pictures Networks India Pvt. Ltd., based in Mumbai, Maharashtra, India. Sony Liv’s Library consists of 18 years of content from the Sony Entertainment Network channels in India: Sony TV, Sony SAB, Sony Ten, Sony Max, Sony MAX 2, Sony PIX and Sony Six.

It is the first Indian Over-the-top media service platform to produce music content for a Hollywood feature film – producing music for the Hindi version of the blockbuster titled Passengers, starring Chris Pratt and Jennifer Lawrence.

Sony Liv Premium subscription costs you Rs. 299 per month, Rs. 699 for six months, and Rs. 999 per year. It is featured in the Top 10 OTT platforms in India because of the exclusive content related to sony TV and off late it has bagged telecast rights for a couple of sporting events.

6. ALT Balaji

Source: gadgetclock

ALTBalaji is a subsidiary of Balaji Telefilms. They have one of the largest media libraries in the country and have access to loads of original and Indian content, movies, shows and kids exclusives and a whole lot of other benefits.

Subscription Details – They have two major subscriptions. One if for Rs. 100 (monthly) and the other one is Rs. 300 (yearly)! You can also rent different shows or movies, which come for a lower price and within validity.

7. Zee5

Source: Khbr

ZEE5 is an online streaming service owned by Zee Entertainment Enterprises. It went into effect in February 2018. Although it is a free service, there is now a ZEE5 Premium option that allows you to watch many exclusive movies and series for Rs 299 for three months. ZEE5 has content in 12 different languages that make it worth the money. And it claims to have 32 million paid subscribers and around 100 million active users. ZEE5 has recently partnered with TVF for streaming movies and shows.

8. MX Player

Source: entrackr

The MX Player started in India as a video player. It was launched in 2011 but was re-launched in 2019 as the streaming platform. MX Player began in India, but in 2020, it expanded its service and is now available in many countries, including New Zealand, Nepal, the United States, the United Kingdom, Bangladesh, Canada, Australia, and Pakistan. It has around 280 million users worldwide. And it contains shows like Aashram, Bullets, Dangerous, and many others. It is a free service, but MX Player Pro is a paid version that offers exclusive content without any ads and is priced at Rs 370.

9. Jio Cinema

Source: heraldjournalism

JioCinema is a streaming service from Jio Platforms, which was launched in 2016. It is free for Jio sim users and contains a great number of shows, films, web series, and documentaries. It has about 100 million users in India and the number keeps growing every day.

10. EROS Now

Source: Businesswire

Eros Now is a streaming platform launched in 2012 and is owned by Eros Digital. It has plenty of Indian movies and web series for its viewers. And the best thing is that the streaming service begins at Rs 49 in India. Eros has about 180 million users worldwide and 30 million paid viewers.

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