Streaming platform Eros Now has issued an apology after its Navratri ad campaign ran into rough weather with a section of social media.
The campaign seemed to employ a titillating tone, and many incensed social media users subsequently launched a ‘BoycottErosNow’ trend on Twitter.
Check Out Eros Now Apology on Twitter
— Eros Now (@ErosNow) October 22, 2020
As of Thursday afternoon, #BoycottErosNow was trending at number two on Twitter. The number one trending hashtag was #HBDayAmitShah that marked Union Home Minister Amit Shah’s birthday.
What were Eros Now’s memes about?
The posts by Eros Now included one that said, “Be naughty, sweet toh mithai bhi hai” followed by “#Navratri”. Another post featured a photo of actor Katrina Kaif alongside the text, “Do you want to put the ‘ratri’ in my Navratri?”
https://twitter.com/TrulyMonica/status/1319120306795995136?s=20
Outrage by the people on Eros Now
Many social media users expressed outrage over numerous such memes that Eros Now had shared during the festival of Navratri, calling them “hinduphobic” and “vulgar”.
Actress Kangana Ranaut too criticised the memes, calling all streaming platforms “nothing but a porn hub”.
https://twitter.com/KanganaTeam/status/1319148031959158785?s=20
Further writing on the nature of content catered on streaming platforms, Ranaut wrote in her Twitter thread, “Even on international streaming platforms the nature of the content is sensational we need to manufacture overtly sexual, deeply gruesome brutal, violent content, essentially to arouse the viewer’s sexual appetite, very difficult to get any other content cleared by their teams.”
Check out other’s tweets-
Ur apology is nonsense. What do u mean by u apologize if u have hurt anybody's sentiments.
80 crore Hindus of India are not Anybody's. Apologize properly.#BoycottErosNow pic.twitter.com/aXzyMAA2SR— Monika Arora (@advmonikaarora) October 22, 2020
We reject this apology from @ErosNow. Are you with us? https://t.co/kacdWDx0ui
— Sanjeev Newar संजीव नेवर (@SanjeevSanskrit) October 22, 2020
#BoycottErosNow
पहला था तनिष्क अब है Eros कि बारि। Hurting Hindu sentiments and taking us for granted won't work anymore. We don't accept your insincere apology. F you Eros pic.twitter.com/3SD2xKGefe— Shreya N (@ShreyaN07435455) October 22, 2020
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