Amazon signed up veteran star Amitabh Bachchan as a new voice of Alexa’s assistant. Amazon announced on its blog on Monday, Users will be able to access “Mr. Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience,” the blog said.
A 77 year-old actor is known for his deep and powerful voice. His voice makes ads, films and campaigns even more powerful. He was last seen in Gulabo Sitabo and a few days back recovered from Corona Virus. Also, started shooting for,” Kaun Banega crorepati?”
Alexa’s voice was first used by Hollywood actor Samuel L. Jackson. Last year, rival Google Assistant added the voice of American singer John Legend. The dominant Google voice assistant has yet to debut a celebrity voice in India.
Bachchan fans can purchase his voice to know every detail like providing weather updates, reciting poetry and giving advice.
According to a report by Dentsu Aegis Network’s India unit,” The market for speech and voice recognition is growing swiftly in India and expected to jump over 40% this year to $58.4 million.”
Alexa will have first ever celebrity voice experience in India. Hint: “Rishte mein toh hum tumhare baap lagte hai, naam hai _”
Any guesses? pic.twitter.com/bJonYB1Kli
— Amit Agarwal (@AmitAgarwal) September 14, 2020
Amazon’s India Head, Mr. Amit Agarwal said that he was a Bachchan fan and keenly followed his movies. He also tries to style as him during his initial days.
We are waiting to hear Amitabh Bachchan’s voice as Amazon’s Alexa as it is going to be a thrilling experience.